THE SUSTAINING VOICE OF RACISM: THE NAMING OF FOODS (Part#1)
Racism is a profound state of mental existence. Since it is in the mind of the individual it eventually peeks out through everything that he or she touches. You may from time to time hear the term “Art imitates life”, but then in a turn about ironically life will imitate the art. When I explained this to my sixteen year old son he said sure it does dad. “You can see how that works when little children imitate what the puppet, or animated image does on television”. If the character puts their hand on their head the children imitate this and thus putting their hand on their head.” Even though this art is a moving picture it is an image just the same. Life imitating art is an obvious analysis. Ultimately racism historically is in every fiber of white society and institutions of the racist. This includes the naming of foods and various products.
When black men or woman speak of such issues as race they are told it’s time to get over it. Also you hear echoes suggesting that this idea of racism doesn’t exist to the extent of curtailing any advancement by one group over another. The worst part of this problem is when these echoes are emanating from the group being raced against to other members of the same group. Now you are really in a hot mess or so it seems.
Recently the N_______ word has been eradicated from the mouths of the social experience as if policing this word will change something about racism. Does the racist concede to not being racist anymore? Does the discontinued use of a word rehabilitate the mind of the offender(s)? Or does it simply suggest a more sophisticated program is needed to carry the fundamentals of racial communication?
Racism is particularly stressful on both the giver and the recipient. I was browsing through a commercial magazine that I had no intention of purchasing simply because it had no representation of me on the cover. However upon browsing I turned to a page that displayed an article for Pepperidge Farm. I was floored by the audacity of this image portrayal. Often times I wonder if these artistic ads of pure racism is a kind of litmus experiment, to see what response if any will be noted. While contemplating the thought of such an experiment I came to the resounding conclusion “Yes” it is litmus. So as not to disappoint the offender(s) a consistent reply to such overt undermining must continue to be placed on the tables of concern. Especially when the consistent verbal message that one receives from white corporations and a more progressive white America is this sort of thing has been abolished except in small nooks and crannies of the society. In the case of racism in America you would have to say these nooks and crannies extend way into the core of the white psyche.
Prompted by the behavior of the white media executive we should not look at these images as simply art or the simple marketing of cakes, pies and etc. we cannot ignore the psychopathic racism in these types of ads and what they suggest. Is the primary intent selling cookies or white supremacy? Upon inspection of the Pepperidge farm ad it does not suggest a black male image engaging a white female image, what it suggests is the white male image engaging the black female image. Now consider the historical mindset of the psychopathic artist do you think this is a coincidence? I don’t think so. Let’s pause for a moment and visit one of the definitions of pathological.
pathological
3. Caused by or evidencing a mentally disturbed condition
The evidence in this revealing account is a perpetually disturbing mindset and gives definitive creditability to the analysis termed as psychopathic behavior solely by the definition.
When studying the racist idea of chocolate over white you clearly see it defined as a devil.
When it is white over black it uses captions that are definitively described
as Angel’s food. In the case of the ad with the white male image and
the black female image it clearly reads soulmates.
Even the written grammar “soul mates” in the Pepperidge farm ad becomes a conjunction and is now one word thus you have soulmates. Angel’s food and Soulmates both quantify as a relative meaning. The further you go into this mindset the more disturbing this behavior gets (pathological). End
